The type of subjects you can study depends on whether you're interested in quantitative or qualitative research. Quantitative research involves collecting numbers and facts. Qualitative research is about gathering impressions, opinions and views.
For quantitative market research work, you may find it useful to get a degree in:
- maths
- statistics
- business
- management
- economics
For qualitative jobs, you may find it helpful to have a degree in:
- psychology
- sociology
- geography
- social sciences
- anthropology
Degrees in English or marketing are usually useful. A science or engineering subject may help for some specialist industrial jobs.
Entry requirements
You'll usually need:
- 2 to 3 A levels, or equivalent, for a degree
More Information